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Science Is Not A Popularity Contest

Science Is Not A Popularity Contest

On this edition of Sound Living, John Friedman contemplates the effects and perceptions of science on society past and present.   ABOUT THE AUTHOR John Friedman is an award-winning communications professional and recognized sustainability expert with more than 20 years of experience as both an external and internal sustainability leader, helping companies,...

Interview with Anca Novacovici

Interview with Anca Novacovici

John talks with Anca Novacovici, Founder and President of Eco-Coach, a Washington, D.C. based consulting firm dedicated to helping businesses become more sustainable.       ABOUT THE AUTHOR John Friedman is an award-winning communications professional and recognized sustainability expert with more than 20 years of experience as both an external...

Don’t Waste Your Waste!

Don’t Waste Your Waste!

by John Friedman—   If you’re not composting, you’re wasting your waste.   Oscar the Grouch may love it but most of us hate it. It’s trash. If there’s one thing that people have been able to create throughout history  in infinite quantities, from the earliest biologic waste to the 21st Century’s e-waste, it’s...

More Than Just Words

More Than Just Words

by John Friedman— We judge others by their actions, but ourselves by our intentions. That’s why making sure your actions match your values is the first step toward ‘sound living.’ But it can be hard to put into practice. Sometimes you have to ask yourself “Can I afford to do so?” even if that means sometimes doing without something, or...

2013: Wasting Too Many Chances to Be More Sustainable

2013: Wasting Too Many Chances to Be More Sustainable

by John Friedman—Each year as the calendar winds down and we prepare to “turn the page” to a fresh, clean new one, people reflect on the year just ended and make themselves — and others — promises to address their perceived weaknesses, lose weight, be more financially responsible, quit bad habits, etc.   One of the major strengths...

An Example for Us All

An Example for Us All

by John Friedman—The images on the desktop of your computer are not icons. The prophets were icons. The great moral leaders of the 20th century – people like Mahatma Gandhi, Martin Luther King and like Mother Teresa – were icons. And in that vaunted stratosphere of people who elevate the human condition as well as spirit we must add the name Nelson...

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