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Climate Change Is Real

friedmanSoundLiving—by John Friedman—

Everyone – Even Climate Change Deniers – Actually Know that Climate Change is Real

Climate change advocates have allowed themselves to be distracted from the core issue. While we debate and discuss whether or not we should be reducing environmental pollution because of the threat of rising global temperatures, this is, in fact, playing right into the hands of those who are actually – at the core of their position – arguing in favor of pollution.

And in point of fact, I believe that we are allowing ourselves to engage in a distracting argument. In addition to water vapor, combustion exhaust includes large amounts of nitrogen and carbon dioxide. Exhaust also contains carbon monoxide, hydrocarbons, nitrogen oxides, ozone and particulate matter (like soot).

Much as a magician distracts his audience from what they are doing with one hand by getting them to focus on the other, those who loudly and publicly remain skeptical about the impact of these pollutants on the environment at a macro-level, never address the well-established fact that, global warming aside, on the other hand none of these are healthy things to breathe under any circumstances. And pumping them into our atmosphere is altering the chemical composition of the air we breathe and what falls as rain (getting into and onto the food we eat and the water we drink).

So let us not allow ourselves to fall for the misdirection by those who have a vested interest in dumping known poisons into our atmosphere at an ever increasing rate and instead focus on the fact that these emissions are causing cancers, heart disease, lung diseases, COPD and are possibly linked to the increasing rates of both asthma and allergies.

Since these are among the leading causes of death for humans, isn’t that enough of a reason to act?


John Friedman is an award-winning communications professional and recognized sustainability expert with more than 20 years of experience as both an external and internal sustainability leader, helping companies, ranging from small companies to leading global enterprises, turn their values into successful business models by integrating their environmental, social, and economic aspirations into their cultures and business practices.

On social media, Friedman is recognized as a thought leader. In 2013 he was #2 on Triple Pundit’s List of the Top 30 Sustainability Bloggers on Twitter, #14 on Guardian Business’ 30 most influential sustainability voices in America and is consistently included as one of the leading voices in CSR by Forbes’ Brandfog. His insights on sustainability issues and strategy have been a regular feature on Huffington Post, Sustainable Brands, Ecopreneurist, and

An Albany State (New York) communications graduate, Friedman earned a management certificate from as part of the Lafarge/Duke Management Training program at the Fuqua School of Business in 2000.

Friedman is a co-founder and served in a leadership capacity on the board, executive committee and as board chair for the Sustainable Business Network of Washington (SBNOW) from 2003 until 2012. Friedman also heads corporate citizenship communications worldwide for Sodexo.

Organizational affiliations are for transparency purposes only; the opinions expressed are the author’s personal opinions and do not reflect those of any organization.

John can be reached at, is @JohnFriedman on Twitter and can be connected on LinkedIn and Facebook.

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